Content as a source of differentiation and engagement
The emergence of the Internet and its various online expression platforms have multiplied the sources of content and information. Every day, we have to fight against information overload and sort through the constant bombardment of requests. That's why we have switched from direct marketing (advertising, emailing, etc) to permission-based marketing.
Within this framework, the genuine challenge for brands lies in arousing the interest of their audience. How? By leaving behind the stereotypical sales speeches behind, answering their real questions, and giving them a new clarity on a subject that actually interests them. We make them laugh, we move them, all by telling them a story that they want to hear.
With deep roots in journalism, we are specialists in the art of constructing editorial strategies and drafting content which engages your audience and earns their support. Our editorial department, composed of writers with expertise in their respective sectors, works with you to create your content that's a perfect match for your brand's culture and business goals.
Our Editorial Services
- Strategic consultation, including industry-specific study and analysis
- Establishing editorial policy
- Content creation, including press kits, blogs, white papers, client cases, newsletters, computer graphics and more
- Distribution and viralization of content
Olivier Mondon, PR Communications manager for Homido VR,
We are at your disposal to answer to your question or to give you complentary informations. Don't hesitate to contact us, we'll give you an answer as soon as possible.