High value-added support for your media relations strategy
Because consulting represents a token of quality in our customers’ eyes, it has always formed a core part of the OXYGEN service, just like proactivity and innovation.
In response to specific consulting actions, however, we are regularly required to deliver bespoke services to our customers.
Media relations management: helping customers to appreciate their media visibility
Media relations management involves the use of quantitative and qualitative surveys to analyse your press coverage. This is an on-going process throughout our partnership, including an initial evaluation and long-term tracking of the results, thereby enabling our customers to measure the short and medium-term effectiveness of the media relations strategy deployed.
In addition to providing performance indicators, media relations management also serves as a way of scoping your media visibility and rapidly assessing the effectiveness of your current media relations campaigns.
Daily consulting, regular status reports and targeted tools
Because we always have focused on sensing your needs, offering our expertise and delivering leading-edge solutions, we offer our customers a broad array of communication consulting services complete with personalised support and guidance:
- Communication audits
- Media audits
- Image audits
- Market / competitive intelligence
- Recommendations
- Tip sheets
- A choice of communication tools
- Quantitative and qualitative analysis of your press coverage
