Managing risks through anticipation and quick response
In the age of digital communication when the number of daily social exchanges are growing exponentially, crisis can accelerate like never before. No organization, whatever its size, is immune: accidents, product failures, managerial misconduct, environmental issues or financial crises are just some of the disasters that can affect us all.
Careful observation and anticipations allows for defusing of crisis situations well before they occur. Sometimes a major crisis may occur unexpectedly, such as an accident or health emergency, placing the organization in an instant state of emergency. At that moment, it is critical that appropriate measures should be taken as quickly as possible.
Communication with the media plays a major role when questions of yout reputation and image emerge, particularly when your audience perceives a breach of their trust. As the armed wing of communication, media relations are naturally at the front line in cases of hidden or suspected crises.
Strengthened by its experience and its knowledge of the media, OXYGEN works with clients to not just manage crisis situations, but also to anticipate and prevent them. Our consultants identify and evaluate the risks and put in place ad hoc monitoring devices for every sensitive situation detected.
Our Crisis Communications Services
- Identify vulnerable points that are at risk of being relayed by the media
- Prepare key information on the identified risks
- Define the role of each employee in the event of a crisis
- Define the messages to send to core market influencers
- Organize media training sessions to prepare you to field difficult questions from the media on short notice.
Olivier Mondon, PR Communications manager for Homido VR,
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