Our Core Business. Digital Communication.

The Internet – the DNA for your communication

Created during the explosive growth of the Internet, OXYGEN has built its core businesses upon digital communication. In today’s world, it is no longer a question of whether your company should be on the Internet, but how your company should be positioned on the web.

In addition to media relations, OXYGEN will show you how to turn the Internet and its ever-changing services to maximum advantage. Reach out to your customers / partners, control your image and measure the impact of your campaigns. OXYGEN offers teams of experts in these different areas to cover all your challenges.

With OXYGEN, you can rest assured that you will be reaching out to your target audience at the right time and in the right way:

  • An effective intelligence solution also covering social networks (Facebook, Twitter, various forums, etc.)
  • Detecting influencers in each branch of industry and qualifying their audience
  • Fast-acting teams
  • Cutting-edge management of its journalist / blogger database
  • Organisation of blogger-dedicated events
  • Possibility of creating content, such as articles, podcasts and competitions
  • Website creation (events, corporate, products, etc.)

Public relations

Because it matters what all your audiences think, look no further than OXYGEN when rolling out your networking and public relations strategies.

Shareholders, investors, customers, suppliers, employees, stakeholders, trend-setters, opinion leaders… just some of the core groups that your communication plan is looking to incorporate.
To effectively reach out to your target groups, OXYGEN has masterminded and developed a wide range of specific tools designed to reinforce the relationship of trust, respect and loyalty that your company enjoys with these groups.

Relationship-building events, targeted partnerships, lobbying, roundtables, seminars… OXYGEN can help organise these events to establish a constructive form of dialogue with your target groups and raise your company’s profile.

Crisis communication

Communication underlies the business processes that lend companies and institutions their legitimacy and credibility, and is instrumental in building their reputation and image, especially when restoring the level of trust.

Media relations, the spearhead of communication, are naturally in the front line when there is a potential or actual crisis.

Drawing on its extensive experience and credentials as an established media relations firm, OXYGEN guides its customers through the risk assessment process and the task of setting up an ad-hoc system for tracking any identified risks.

Depending on the degree of sensitivity facing your company, OXYGEN can increase your company’s proactive edge by:

  • Identifying any vulnerabilities that could be picked up by the media
  • Preparing key information on the risks identified
  • Defining the messages to be delivered to the target journalist group
  • Organising media training sessions to prepare you for talking in public in case of a crisis

Media training

In an ever competitive environment where corporate image and reputation are increasingly used as strategic indicators for shifts in opinion, there is no substitute for practice when speaking to the media or your company’s target groups.

Speaking in public is an art; conventions, general meetings, interviews for the mainstream or specialist press, TV and radio interviews, and web clips are just some of the practices that require groundwork if the message is to be delivered in a clear, concise and accurate manner.

To help you present your news and drive home your messages and points of view, OXYGEN offers a range of targeted training programmes conducted by practising journalists. Each training programme is designed to meet your needs and expectations according to the specific features and constraints of your event.

Editorial

When it comes to communication, every word is important. OXYGEN has therefore created an editorial centre, akin to a real editorial department within the firm. Featuring experienced journalists, our editorial team will meet your authoring and translation needs (white papers, expert opinions, brochures, annual reports, newsletters, website articles, and much more).