The advent of the internet made personal expression easier than ever before. As a result, millions of online blogs have sprung up within the space of a few short years. But these blogs do more than just express isolated opinions; they're now one of the greatest drivers of influence you can find.
of course, most blogs are too small to make a significant difference. But some, through the quality (or quirkiness) of their content, enjoy burgeoning, receptive audiences. These blogs are powerful opinion tools, with reach and conversation rates comparable to the traditional media.
Managing relationships with blogger cannot be improvised. OXYGEN works with you to optimize your interactions with these new influencers by implementing dedicated, specialized influencer relations campaigns.
Our blogger partnerships programs
- Identifying blogger relevant to your brand
- Developing targeted market strategies and messages
- Content creation adapted to blogger
- Building and maintaining long-terme relationships with blogger
- Organizing original events
- Setting up partnerships
Follow-up and analysis of publications and reports
Know the ROI of your PR and E-PR actions
Because you need to measure how effective your actions are, OXYGEN places great importance to monitoring tools in your press campaigns and blogs:
- Defining evaluation criteria
- Monitoring results
- Regular reports that include quantitative and qualitative analyses
- Press reviews
Olivier Mondon, PR Communications manager for Homido VR,
We are at your disposal to answer to your question or to give you complentary informations. Don't hesitate to contact us, we'll give you an answer as soon as possible.