Monitoring of Reputation and Strategic Consultancy
Throughout collaboration with our partners, consultancy is an important dimension at OXYGEN. We know that a relevant strategy for image and reputation cannot derive from your objectives and interests alone. You also have to take into account your competitive environment, your own clients' expectations and needs, and the entire ecosystems of influence. And you must have properly identified what they are…
Before – Auditing your image: finding certainties and conflicts
Are you identifiable to your audience? How do they perceive you? What are they saying about you? Does this perception correspond to the image you want to convey? How defined is that image?
There are lots of questions that must be answered before taking any action.
OXYGEN makes your next steps clear through auditing your target media and analyzing online discussions about your market, your brand and your competitors.
This preliminary auditing work on your reputation is essential in order to define precise objectives and put in place a strategic communications plan in-line with your business goals.
During: Monitoring your image and reputation – Listening for better understanding
The media is fragmented and buzz on social networks is exponential. That is why it is getting increasingly difficult to monitor and control your reputation. In response, we have made observation a strategic axis of our profession. All of OXYGEN's consultants have been trained in techniques of business intelligence. From the start of the collaboration, every client benefits from a dedicated observation platform that allows them to continuously follow what is said about the brand, detecting conversations with the potential to impact on their reputation. This constant observation enables us to react quickly, putting in place actions appropriate for the situation.
Observation and strategic consultancy services
- Strategic consultancy in communications: positioning, brand platform, definition of message.
- Reputation audit
- Influencer identification
- Image and opinion monitoring
Olivier Mondon, PR Communications manager for Homido VR,
We are at your disposal to answer to your question or to give you complentary informations. Don't hesitate to contact us, we'll give you an answer as soon as possible.