OXYGEN : built by journalists
OXYGEN was created in response to a specific aim. That aim was pioneered by a group of journalists, weary of receiving information without any relation to their areas of expertise and the issues under the spotlight. In the communication industry, raw information is worthless. If information is to be leveraged to best effect by the media and lobby groups, it must be targeted, relevant, documented and accompanied by a hard-hitting message. This hard fact spawned the blueprint for a more professional and respectful media relations firm, built upon an innovative array of tools, experienced teams and a true set of practices.
Innovative tools and clear practices
Drive home the right message to the right person at the right time – such is the bedrock of OXYGEN’s philosophy. The firm’s founders consequently masterminded and developed the first dedicated media relations software. This high-performance program has set the gold standard in the sector, with daily updates from our consultants. The software provides a clear insight into each journalist, his/her expectations and areas of expertise, each editorial team and its current or forthcoming features, each blogger and his/her actual influence in your market, and much more. As an OXYGEN customer, you will reap the rewards of the day-to-day collaborative work of our firm’s consultants and their constant quest to find the very best opportunities.
Advice, professionalism and precision: a results-driven culture
OXYGEN prides itself on delivering superior quality of service to its customers. One of the keys to achieving this aim is the professionalism of the consultants assigned to your company. All our consultants boast an extensive background in the communications industry. Drawing on their strong general knowledge, they are skilled in soaking up the culture and values of each customer to offer a “true in-house press service”. In a bid to offer an increasingly proactive approach and ever higher results, the number of customers managed by each consultant is deliberately restricted. Daily exchanges, monthly meetings and regular reports featuring hard and soft facts allow you to keep tabs on the initiatives taken. Finally, our consulting director is exclusively responsible for ensuring your full satisfaction by means of appraisals and quality surveys.
A mainstream firm
Founded in 1999 , OXYGEN initially focused on the new technologies sector, but its unique business model and professional consultants have since achieved outstanding results in many other industries, including consumer goods & services, healthcare & early years, gastronomy and lifestyle, sustainable development, construction, corporate, and humanitarian aid.
OXYGEN is ideally positioned to promote your image and develop your brand awareness, irrespective of your target audience – B2B, B2C or Corporate – and your size – start-up, small/medium business or multinational corporation.
Continuous, controlled growth
OXYGEN has been in business for 10 years and currently employs 35 people. Recognised for its superior performance, the firm has come to set the gold standard in the media relations sector.
Thanks to the constant steady growth in our revenues, every year we invest in new tools to keep pace with our customers’ ever changing requirements. OXYGEN has also implemented plans for geographic development by opening regional offices (in northern, western and eastern France) and forging strong partnerships with leading agencies in a number of countries (Europe, United States, etc.), thereby creating an extended network that can deliver solutions to your local and international problems.
Our modestly-sized firm is especially delighted at and proud of its tight-knit team and its customers’ loyalty – a remarkable feat in this sector – proving every day that our business model is the right one.
