Case studies Grolleau
Highlight a regional industrial SME
Based in the Angers region, the company Grolleau specialises in the design and manufacture of metal energy cabinets and built-in sheet metal solutions in harsh environments. In addition, Grolleau applies its industrial know-how in many more innovative areas. In 2012, Grolleau was the first manufacturer to offer a complete line of charging stations for electric vehicles made in France.
Unaccustomed to communicating, the company hired OXYGEN in 2012 to help develop its visibility and establish its legitimacy in its markets.
The scheme put in place:
After a preliminary audit, OXYGEN supported Grolleau in building its brand awareness. The aim? To brush aside misconceptions on industrial SMEs by affirming the resolutely innovative positioning of the manufacturer and highlighting its many successes.
After suggesting a redesign of the website, needed to modernise the company's image, OXYGEN has managed the company's media reputation for 3 years. At the same time, the agency trained part of the teams in the use of social networks and currently writes Grolleau's newsletter for more direct support towards their targets. For the Press Relations part, the campaign by the agency is primarily intended to highlight the agility of Grolleau, able to offer innovative made-to-measure solutions to meet the specific needs of its customers, communities and international groups. OXYGEN chose to focus the campaign on highlighting this major asset in the sector by giving voice to the main stakeholders, Grolleau's customers. Highlighting the many contracts signed by the manufacturer in various sectors, and thereby proving in a very concrete way the company's expertise and allowing it to establish its innovative positioning.
Very well taken up by specialised and vertical media, the positive fallout from this work provide good visibility for the company with targeted audiences. The implementation strategy has also, through media resonance, interested major economic and corporate media, which are now very interested in this French industrial nugget that is Grolleau. Proof of this increasingly strong media interest in the company (and the need to work on press relations for the long term) are the steadily increasing earnings.
In summary: 2014 figures
Olivier Mondon, PR Communications manager for Homido VR,
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