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Crisis communication

Crisis Communication Training: Mastering the codes and methods

Target audience and prerequisites

Duration

This training is designed for business leaders, executives, communication and marketing managers, and senior consultants. Anyone involved in your communication, media relations, influencers, or client engagement will learn useful practices for crisis communications.

The advanced crisis communication training lasts 6 hours and is delivered remotely.

Training details

  • Theory: Urgency or Crisis?

    In this initial module, we clearly define and help you identify different situations: crisis, urgency, and controversy. The crisis will be described precisely, along with its three phases, to help you determine if your client is facing a situation that requires crisis communication.

  • Crisis Management Method

    You will learn key methods such as the FISA method, crisis logs, and action plans, preparing you to respond calmly and effectively should a crisis occur.

  • What is Crisis Communication?

    We explore what crisis communication truly means and what should be communicated during such times. Key concepts like “saying and doing” and distinguishing “truth from reality” will be addressed.

  • Practical Exercise

    In groups, you will develop a crisis communication strategy and key messages to manage a complex situation. A debrief will highlight strengths and areas for improvement.

Communication Training by a Qualiopi-Certified Organization

Oxygen RP, an accredited and Qualiopi-certified training provider, designs communication training programs tailored for your teams. With over 25 years of experience in Media & Influencer Relations, Crisis Communication, and Social Strategies, the agency offers customized programs to meet each need. By mobilizing its top experts, Oxygen guides your teams toward full mastery of communication.

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