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  • What role do press relations play today?

    It’s virtually impossible to gain access to the media without using a press relations agency. PR agencies know how to contact journalists, present an interesting story, and above all, save them time. Don’t take our word for it: listen to the journalists we’ve been talking to daily for over 25 years. With Oxygen, you benefit from a PR agency with proven methodologies, a network of agencies, and in-depth knowledge of the media.

  • An experienced PR agency to get the right messages across.

    We are the translators and ambassadors of your messages to all media. The aim of our PR agency is to reach your target audiences (institutions, partners, customers, prospects, etc.) directly. Today, press relations aren’t just about building brand awareness. They also help improve companies’ SEO and sales, in both BtoB and BtoC markets.

Our offer

  • Strategic Consulting

    For the media, Oxygen PR agency is a source of reliable, concrete, quantified, and contextualized information. We can suggest themes for reports, interviews, and guest appearances: angles, targets, timing, and messages. We monitor the competition and analyze your media presence: audience share, key message take-up, positions by media type… Finally, we provide you with bi-monthly reports to help you evaluate and adjust your media strategy.

  • Newsjacking: detecting editorial opportunities and media monitoring

    The 90 consultants at our PR agency are in daily contact with journalists from all media. They detect editorial opportunities, suggest tailor-made topics, and use current events to position your stories and spokespeople.

  • Copywriting & distribution

    • Press kits and press releases,
    • Case studies,
    • Expert opinion,
    • Opinion column
    • Pitch
    • News alerts (newsjacking in reaction to current events)
    • Media coverage of studies/surveys
  • Press events

    • Organization of press meetings and events: interviews, press conferences, round tables, press tours, press trips
    • Product porting, testing, and placement
    • Placement in media rankings and charts
    • Speaker placements at trade events
  • Sensitive communication

    • Anticipating crisis communications
    • Developing appropriate messages
    • Interview preparation and media training
    • Core target qualification and media brief
    • Influence campaign
  • Media partnerships

    • Digital marketing activation strategy
    • Sponsorship of features/articles
    • Partnership negotiation: merchandise exchange, paid partnerships
    • KPI analysis and follow-up

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Why not learn from our press relations experts?

To help you master the keys to press relations and speaking to the press, our teams have designed training courses based on our 25 years of experience. Our Qualiopi-certified training courses are recognized by our customers, who appreciate the fact that they can turn to our PR agency to build tailor-made courses. Ask our press relations experts to adapt our training courses to your skills and needs!

press relations