Tech and IT
An international communication strategy to put Beewi on the radar of U.S. media
Challenge
Objectifs
Solutions
Little known in the United States, Beewi needed to stand out among nearly 1,000 exhibitors competing with groundbreaking innovations. The challenge: capture the attention of influential media in an ultra-competitive context in order to secure partnerships with local distributors and build brand awareness in the U.S. market.
Secure high-quality media coverage during Beewi’s first participation at CES and establish the brand within the U.S. tech ecosystem.
Oxygen San Francisco rolled out a targeted international PR strategy with end-to-end support: selecting flagship products, preparing press materials, coordinating interviews, and managing media relations. The result: unexpected visibility in prestigious outlets such as The New York Times, CBS, The Wall Street Journal, and Examiner. A remarkable success for a first-time CES appearance.