Accéder à l'en-tête Accéder au contenu principal Accéder au pied de page

Health and Wellness

Raising awareness of a public health issue through targeted media coverage

Challenge

Objectives

Solution

In a context where media attention on HIV/AIDS remains crucial, Crips Île-de-France needed to make its voice heard and promote its missions at the key moment of World AIDS Day. The publication of a major study required optimized distribution to effectively reach young people and the general public.

Obtain coverage in the mainstream media to raise awareness of Crips.

Generate mentions in the specialist press to reinforce its credibility.

Give greater visibility to the study and legitimize Crips' actions among its stakeholders.

Oxygen designed a two-month PR campaign centered around a press release and an educational infographic. A proactive campaign to contact journalists, combined with the organization of targeted interviews, maximized media coverage ahead of December 1.

Plan

  • Impactful press release for a clear message

    Drafting and distribution of a press release summarizing the key findings of the survey and placing them in the context of the current fight against HIV/AIDS. This document served to officially announce the study and raise awareness among the general and specialized media.

  • Educational infographics to facilitate understanding and sharing

    Creation of a concise, visual infographic summarizing the key findings of the survey. This tool was included in the press release and shared on Crips’ social media channels, helping to ensure that the message was better understood by the general public and more widely disseminated via digital media.

  • Media outreach campaign and organization of targeted interviews

    Implementation of a proactive campaign to follow up with journalists in order to spark their interest and organize interviews with Crips experts. The agency also prepared media briefs to accompany public statements, ensuring consistency in messaging and promoting Crips’ missions.

Our other achievements

Discover our work

    Ready to work together?