Axis Communication

OPEN Paris: A flagship event to unite the Axis ecosystem around technological and security innovation

As the global leader in IP video surveillance solutions, Axis Communications designs technologies that secure, connect, and optimize organizations. To strengthen ties with its partners and showcase its expertise, Axis set out to create a flagship event with international reach: OPEN Paris. A gathering designed to bring together its entire ecosystem, integrators, distributors, consultants, and end customers, around the industry’s key trends.

To bring this major event to life, Axis partnered with Oxygen, its long-standing agency for PR, social media, and events.

Event

Co-creating a 360° event serving innovation and the security industry

Challenge

Objectives

Solution

Designing a distinctive B2B event in a highly technical sector, bringing together Axis’ entire professional ecosystem while showcasing the brand’s innovations and commitments on key issues: cybersecurity, AI, sustainability, and supply chain resilience.

Designing and producing OPEN Paris, an inspiring and unifying annual event that embodies the technological and collaborative DNA of Axis Communications.

A comprehensive support provided by Oxygen: editorial strategy, PR & social media amplification, and event design and production by the Event division. A collaborative, multi-expertise approach for an event that is operational, experiential, and engaging.

Plan

A strategic venue for a seamless and immersive experience

Oxygen selected a venue suited to the wide variety of OPEN Paris formats (conferences, exhibition, showroom, networking). The agency managed the entire logistics, space design, signage, technical setup, catering, to deliver a seamless, high-quality experience aligned with Axis’ brand image.
A co-created, dynamic, and engaging program

The event was designed as a rich and inspiring journey, combining plenary sessions, thematic conferences, a technology showroom, and networking moments. Each sequence was carefully staged to highlight Axis’ expertise as well as that of its partners, around the industry’s key challenges.
An exhibitor area designed as a visibility driver

18 partners were showcased within a 700 m² exhibition space. Oxygen managed the design, coordination, and promotion of the stands, organized across three thematic zones to foster exchanges and strengthen connections within the Axis ecosystem.
Audiovisual content to capture and extend the event

Media content was created and broadcast during the plenary sessions, along with photo and video coverage and an on-site TV studio that recorded 7 hours of exhibitor interviews. A comprehensive setup was deployed to extend the impact of the event well beyond the day itself.
An eco-responsible approach and rigorous management

The event was designed with a CSR-driven approach: responsible suppliers, limited printing, and mindful resource management. Oxygen also ensured strict budget monitoring and smooth production coordination through shared project management tools.