Tourism and Leisure
Launching a product during a slow period using a multi-channel strategy
Challenge
Objectives
Solution
Summer, the ultimate vacation season, often means less media attention. Launching a loyalty program during this period required extra creativity to capture the attention of journalists, influencers, and the general public.
Create a viral campaign with strong engagement potential, capable of sparking the curiosity of the ebookers.fr community, connected travelers, and influencers in the travel industry.
Oxygen devised a multi-channel campaign based on a universal and engaging concept: “the first time.” This unique angle, conducive to storytelling and sharing, combined press relations, influencer activation, and social media engagement.