Brand Strategy & Branding Training

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Brand Strategy & Branding Training

In the face of a saturated market and a demanding audience, establishing a unique and authentic brand identity has become a major challenge. To help you meet this challenge, Oxygen and its branding agency, o3, have developed a training program focused on brand strategy

Branding

Discover our brand strategy & branding training program

Target Audience

Duration

Prerequisites

The Brand Strategy and Branding course is designed for:
- Executives and entrepreneurs
- Marketing and communications managers
- Product managers / Brand managers
- Brand strategy consultants
- Anyone involved in the strategic development of a brand

The brand strategy training program offers three customized modules, ranging in length from half a day to a full day, depending on the program selected.

- No technical prerequisites
- Come prepared with some initial thoughts on your organization or brand
- Bring any relevant documentation, if available (brand guidelines, existing materials)
- If you have a disability, please don’t hesitate to contact us so we can make accommodations to assist you

Course Details

Designing and Writing Your Brand Platform
- Define what a brand platform is and its strategic value
- Distinguish between uniqueness and differentiation to position a brand
- Identify the components of a brand’s DNA
- Develop the key elements of a brand platform (Vision, Mission, Promise, Reasons to Believe, Brand Idea)
- Define authentic and actionable brand values
Creating and Drafting Your Editorial Guidelines
The Brand Strategy & Branding training course enables participants to:
- Define what a style guide is and its strategic value
- Understand the importance of a unique editorial voice
- Identify and create a brand’s specific tone of voice
- Define editorial pillars and writing principles
- Distinguish between different registers and writing styles
- Apply a style guide in practice through hands-on exercises
Develop your messaging platform to optimize your media communications
- Define the brand’s uniqueness: understand and clearly articulate what makes the organization unique
- Understand the target audiences: identify and analyze the brand’s target audience
- Create key messages: develop key messages that resonate with the target audience while remaining true to the brand’s identity.
- Establishing communication channels: identifying the most effective communication channels for reaching the target audience.
- Strategic planning: developing a communication strategy that integrates the key messages and identified communication channels to achieve the brand’s objectives.

Oxygen, a Qualiopi-certified communications training organization

formation professionnelle en communication

As a certified training provider, the Oxygen communications agency offers specialized training in the field of communications. With over 20 years of experience in press and influencer relations, social media strategies, crisis communications, and more, Oxygen has designed customized training programs tailored to your needs and skill levels. By drawing on its top specialists, the Oxygen agency enables all of your employees to become true experts!

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