Social Media
Training begins with learning the fundamentals of LinkedIn: types of content, best practices, frequency of publication, and professional posture. Participants will learn how to optimize their profile, build a qualified network, and develop a personal editorial calendar to carry brand messages with consistency and impact.
In this step, participants learn to define clear objectives and implement a coherent content strategy. LinkedIn training covers performance analysis (impressions, engagement, reach…), algorithm optimization, and the sensible use of sponsorship. The emphasis is on involving employees to create an ambassador dynamic, boost brand visibility and effectively mobilize their professional network.
At the end of the LinkedIn training session, there will be an opportunity to review the key points and consolidate what has been learned. Participants will leave with a summary of LinkedIn best practices to fully embody their role as brand ambassadors.
Oxygen, a Qualiopi-certified training organization, offers customized courses tailored to the needs of your teams. With over 25 years’ experience in media relations, influence, crisis communications, social networks and employee advocacy, our experts can help your employees build their skills, confidence and autonomy in speaking out.
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