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Turn your customers into ambassadors
Whether you’ve just opened your restaurant or have been in business for a while, it’s key to get the word out and establish your reputation. What if your customers could become ambassadors? There are easy ways to make it happen: work on the aesthetics of your venue and dishes, their presentation, and organize competitions on social networks to encourage your customers to take and share photos. Also, set your social media handle in strategic areas (such as the menu or table) so that guests can tag your place when they post content.
Want to reach even more potential customers? The best way is to target food influencers directly. Invite them to try out your restaurant and then share their opinion with their community.
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Collaborate with a food influencer
Selecting the right content creator is essential: the one your target can identify with, the one who communicates on the right channel, the one who shares the same values as you, the one who shares quality content, and so on.
Start with asking yourself the right questions to ensure an effective collaboration. Will your audience be more easily reached by a food influencer on TikTok, on YouTube, or by someone who shares advice on a blog? Is the influencer’s audience located in a geographical area close to your restaurant?
Find out more about each food influencer before contacting them. After all, it would be unfortunate if, once you’ve launched the collaboration, you realized that the selected food influencer wasn’t at all in tune with your brand identity.
Influence
Influence
