Grande consommation
Event Marketing and Brand Content: A Winning Strategy
Challenge
Objectives
Solutions
Aptar, manufacturer of dispensing systems for the fragrance, cosmetics, food and home care industries, turned to Oxygen PR to shift the way clients perceive the brand. The challenge: moving from the status of an industrial manufacturer to that of an experience creator. As a partner of the Grand Musée du Parfum inauguration, Aptar challenged us to turn this occasion into a communication moment showcasing its new positioning.
Turning a formal event into a powerful brand activation, designed to express Aptar’s new identity as an experience creator in a sensitive and innovative way.
Inspired by the richness and uniqueness of gestures associated with the art of wearing perfume, Oxygen PR designed an ambitious editorial project: the Codex of Gestures. The idea? To create a new language around these intimate, often invisible motions by naming and cataloguing them. A poetic and creative way to embody Aptar’s sensory expertise.
The agency successfully generated strong and immediate media resonance.