Social Media
Creating buzz despite the World Cup: a rebound and entertainment strategy
Challenge
Objectives
Solution
In a highly competitive media environment, between football matches, seasonal events, and the summer peak in audience engagement, Paramount needed to capture the public’s attention and engage wider communities on social media.
Build strong anticipation around Transformers 4
Capitalize on key calendar moments (World Cup, Father’s Day, 24 Hours of Le Mans, etc.)
Generate digital word-of-mouth and viral interactions
Create visually engaging content aligned with social media codes
Attract new followers to the film’s official accounts
Oxygen developed a bespoke editorial strategy combining newsjacking, gamification, and viral content to maximize the film’s presence on Twitter and other social media platforms. The idea: activate the fan base while appealing to a broader audience, at the crossroads of entertainment and sport.
